Aryati Sasya Dato' Ahmad Sebi

Ms Aryati Sasya Dato’ Ahmad Sebi is a Non-Independent Non-Executive Director of Advance Synergy Berhad. She was appointed to the Board on 7 March 2013.

Sasya holds a Bachelor of Commerce from Deakin University, Australia, a Diploma in Economics from La Trobe University, Melbourne and a Master of Finance from RMIT University, Melbourne.

Her early career included working as a Research Analyst at SJ Securities Sdn Bhd, a well- established stockbroking company in Malaysia. Her time there allowed her to develop her analytical skills, which she later applied in her work in the retailing and mining industries. In 2002, Sasya transitioned into the retail industry and took on a consulting position with a local specialised men’s retailer in Melbourne. As part of her role, she was responsible for the day-to-day management of the company and prepared sales and market forecasts for the board of directors. This experience gave her valuable insights into the operations of a retail business, honed her management skills, and provided her an appreciation for the importance of understanding customer behaviour and market trends.

Within the same period, Sasya was appointed as a Director of Tantalum Australia NL, now known as Prodigy Gold NL, a public listed company in Australia. During her time on the board, she gained considerable knowledge of the mining sector and expanded her financial analysis skills to include some technical analysis of the commodities sector. Her experience in this role has given her a deep understanding of the intricacies and challenges of the mining industry. She resigned from the board in 2006.

In addition to her experience in corporate management and the mining industry, Sasya has gained valuable experience in events management and brand consultancy through her own company, which she founded in 2013. As the founder and CEO of this company, she was responsible for conceptualising and executing various events and marketing campaigns, and honed her skills in project management, marketing, and brand strategy.

Throughout her 20-year career, Sasya has demonstrated a proven track record of effectively managing diverse teams, fostering a positive company culture, implementing successful brand engagement programmes and providing a unique perspective on business operations.
 

Presently, she sits on the board of various companies incorporated in Malaysia (including Cherating Holiday Villa Berhad, a non-listed public company and subsidiary of Advance Synergy Berhad) and overseas. She continues to remain active in the corporate industry and also participates in various cultural arts engagement projects in a consulting capacity.

Sasya is the Chief Executive Officer of Metroprime Corporation Sdn Bhd (an education subsidiary of Advance Synergy Berhad) and a member of the Risk Management and Sustainability Committee  of Advance Synergy Berhad.

She does not have any family relationship with any director and/or major shareholder of Advance Synergy Berhad, nor has she any conflict of interest with Advance Synergy Berhad, except that her father, Dato’ Ahmad Sebi, is the Advisor of the Group and substantial shareholder of Advance Synergy Berhad. Her brother, Anton, is the Group Executive Deputy Chair and also a director of Bright Existence Sdn Bhd and Suasana Dinamik Sdn Bhd, both companies are substantial shareholders of Advance Synergy Berhad. Her father, Dato’ Ahmad Sebi, is also a substantial shareholder and director of Bright Existence Sdn Bhd and Suasana Dinamik Sdn Bhd. She has no convictions for any offences within the past 5 years and no public sanction or penalty imposed by the relevant regulatory bodies during the financial year.